Specifi and Nice North America announce strategic integration to enhance builder services

Specifi and Nice North America Announce Strategic Integration to Enhance Builder Services

Belfast, Northern Ireland, September 10, 2024 – In a strategic move that is expected to bolster the capabilities of custom installation (CI) dealers and elevate the home technology industry’s standards, Specifi, a prominent provider of AI-powered software solutions, has announced its latest integration with Nice North America. This partnership is set to revolutionise how dealers create proposals and manage projects for smart home technology and offers innovative tools to enhance client engagement and online presence.

Specifi, renowned for its marketing, project management, and proposal software, joins forces with Nice North America, a subsidiary of the global leader Nice, known for crafting intelligent solutions in residential, commercial, and industrial domains. Their technology supports seamless installation of smart home controls, security systems, perimeter access, sunshade solutions, and whole home entertainment systems.

This integration builds upon Specifi’s previous success in collaborations through partnerships with Snap One and Masimo Consumer Audio, heralding a new chapter for Nice dealers. Dealers will now be able to utilise Specifi’s advanced proposal creation tools, designed to improve client communications and enhance web presence via Specifi WebBuilder. This synergy between the two companies is aimed at leveraging Specifi’s Builder Tech-Marketing Solutions to foster an efficient channel for Nice’s builder and integrator partners.

Matthew Booth, the Founder and Managing Director of Specifi, expressed enthusiasm about the new partnership: “We are proud to partner with Nice North America, providing our users with an even more efficient way to quote their favourite Nice products in their projects. This integration will save our users time, allowing them to focus on delivering exceptional installations.”

Joe Lautner, Nice’s Vice President of Strategy, highlighted the integration as a boon to Nice’s recognised builder programme: “Nice has an award-winning builder programme, and we are excited to help tell the story, deliver consistent messaging, and elevate the sell-through of options to new home buyers.”

Echoing these sentiments was Horacio Morales, Vice President of Sales at Nice North America, who remarked: “We are thrilled to join Specifi in this collaboration that shares our passion for innovation in the builder services industry. Together, we have a tremendous opportunity to drive growth, deliver cutting-edge solutions, and elevate the standard of excellence for our partners.”

This integration is anticipated to offer substantial benefits, notably in streamlining project design, enhancing proposal creation with stunning visuals, improving the accuracy of project quotes, and increasing the sell-through of builder program options.

With this collaboration, Specifi and Nice North America aim to set new benchmarks within the home technology sector, empowering their partners to achieve greater efficacy in their engagements and providing end-users with a richer and more seamless experience.

Source: Noah Wire Services