Muck Rack enhances media monitoring with AI-driven reporting tools

In a significant development for public relations professionals, Muck Rack, a Miami-based earned media platform, has unveiled enhanced media monitoring and PR reporting features that utilise cutting-edge artificial intelligence (AI) and data science technologies. This upgrade, spearheaded by co-founder and CEO Greg Galant, is set to revolutionise how PR teams manage their tasks by providing deeper insights while reducing the routine workload traditionally associated with public relations.

While Muck Rack has previously incorporated AI into its operations, the latest enhancements place this technology at the core of its functionalities, offering robust and flexible tools previously unavailable. According to Galant, these advancements leverage the latest in AI to streamline processes that were cumbersome just a few years ago, allowing teams to focus on impactful strategies rather than tedious tasks.

Among the notable features in Muck Rack’s updated platform is a proprietary AI technology designed to analyse and elucidate media coverage. This tool aids users in deciphering trends and the nuances of conversations that influence brand perception. It is complemented by a novel feature known as the PR “hit score,” which provides bespoke analysis of the value of media coverage specific to brands. Additionally, the Articles API grants programmatic access to article data, facilitating integration with internal systems like data lakes and business intelligence tools.

Users can also take advantage of expanded functionalities such as print magazine monitoring and access to news clips from major publishers including Conde Nast and Hearst. The platform’s new capabilities further extend to customisable presentation tools aimed at aiding in the creation of polished pitch decks. Managed services, featuring curated newsletters, detailed analytics reports, and executive digests, are part of the suite of offers.

In this context, Galant envisions that users of Muck Rack can quickly become experts in analysing their media presence, akin to becoming “instant data scientists”.

Moreover, Muck Rack is introducing a tiered pricing system with options tailored for brands and agencies. This includes Muck Rack Starter, Muck Rack Standard, and Muck Rack Premier, catering to different needs and levels of service. While specific pricing details remain undisclosed, Galant assures that the new model offers more flexibility compared to the previous all-encompassing subscription approach.

This strategic enhancement from Muck Rack signifies a broader trend within the public relations industry, reflecting an increasing reliance on AI to drive efficiency and depth in communication strategies. As brands continually seek greater understanding and management of their media performance, platforms like Muck Rack are pivotal in delivering sophisticated tools to meet those needs.

Source: Noah Wire Services