Korean AI startup 10kM.ai to showcase innovations at CES 2025

A Korean generative artificial intelligence content start-up, 10kM.ai, will be showcased at the upcoming CES 2025 in Las Vegas as part of Samsung Electronics’ ongoing C-Lab initiative, which supports entrepreneurial projects. The event will take place at the Venetian Expo’s Eureka Park section, where 10kM.ai will be among the 15 selected companies.

Notably, the company has been recognised with a CES 2025 Innovation Award in the Mobile Devices, Accessories & Apps category. Elton Kim, the CEO of 10kM.ai, expressed enthusiasm about this recognition, stating, “This CES recognition validates our mission to revolutionise corporate communications.” He further elaborated on the company’s offerings, which aim to enhance the efficiency of video content creation. According to Kim, the firm’s AI technology significantly reduces video production times and costs, enabling organisations to utilise visual communication more effectively.

10kM.ai has developed an “Enterprise Video Platform” that purportedly transforms the video production process through advanced AI automation, reducing production time from three days to a mere five minutes. This system employs a proprietary Gen&Edit model, which uses several foundational models to generate brand-compliant video content at scale. Additionally, the company’s Plug&Show engine leverages edge computing, transforming standard displays into AI-driven digital signage solutions.

While various automated video production technologies have existed for over a decade, focusing on templated content and rendering engines, 10kM.ai appears to emphasise the integration of generative AI into its offerings. However, there are concerns regarding the company’s digital presence as its website reportedly encounters functionality issues in both English and Korean, which raises scepticism about the user experience.

The digital signage market is populated with existing players, such as US-based Dataclay and Israel’s SundaySky, along with more personal platforms like Korean company Shakr, which recently underwent acquisition. Other notable tools include template-focused automation services specific to digital signage, such as Screenfeed Connect. Experts note that many smaller businesses may prefer existing solutions and templates rather than engage with a newer but potentially more complex system, citing customer loyalty to established Content Management System (CMS) offerings.

10kM.ai’s strategy for market expansion includes plans to break into North America and Japan, as well as pursuing strategic partnerships with Xiaomi to penetrate the Chinese market. However, entering the digital signage space could alienate potential CMS software partners, given that Samsung has its own VXT CMS solution that competes within this sector.

As AI technology continues to evolve, the potential for automated video production and digital signage remains a significant topic in business practices, driving developments in both corporate communications and customer engagement strategies. The upcoming CES event is anticipated to shed more light on these emerging trends and technologies.

Source: Noah Wire Services